Blog

Why a Planet Positive Workforce is a good idea for your business

  • Amsterdam, the Netherlands
    • 2023-05-04
    • Reading time: 4 minutes
Phone screen with Regreener impact dashboard open

Firms around the globe want to shift their focus on sustainability from talk to action. According to HSBC, 96% of businesses feel pressure to become more sustainable. Businesses are increasingly expected to play a proactive role in supporting green efforts to ensure a sustainable and inclusive future. Creating a positive climate impact with your company is therefore not an option anymore, It’s a necessity. In this blog, you’ll read about what a Planet Positive Workforce can do for your business including its benefits.

Planet Positive Workforce shown through regreener impact board on mobile screen

Offsetting your employees' carbon footprint

Yes, sustainability has become more important than ever to businesses and consumers. The more important question is: How can you, as a company, implement sustainability in your strategy in an easy and transparent way? At Regreener, we offer the option to make your workforce Planet Positive. You can compensate your team's personal and professional emissions and monitor your green impact real-time on your company profile! The green impact projects you'll be supporting include: tree planting, renewable energy projects, and one extra project of your choice. After signing up, 75% of your contribution will go towards these climate projects, and 25% will go towards running Regreener. This sounds promising, but what exactly are the benefits of becoming a Planet Positive Workforce?

All the benefits you need to know

Happy employees, happy company

According to Interaction, 70% of young professionals prefer companies with a strong green footprint, 86% want to support or work for organizations that care about the same issues as them, and 30% have left businesses without corporate sustainability policies. Not to forget, Gen Z will account for 27% of the workforce by 2025, making the choice to go green even more critical. Implementing sustainability initiatives are therefore important for attracting top talent and strengthening your employees' engagement and satisfaction.

Consumer retention

Sustainability is a value that is not only rising amongst employees, but also for consumers, as their attitudes and decisions are increasingly based on the impact on our environment. By implementing sustainability efforts to your company, you can earn the trust of your customers and maintain long-term relationships. It shows them that your company cares. However, one in two consumers do not know or trust the commitments businesses have made regarding climate change and sustainability. Regreener works with a fully transparent business model to avoid greenwashing and to increase trust, which can be used as an advantage for your business! Transparency is one of the core values of Regreener, which reflects in the projects that we choose, the impact that we make and our insights into our revenue and financials. In this way, you can build trust and encourage customer loyalty and referrals.

A better, more resilient brand

Overall, incorporating sustainability into your business lets your stakeholders' know that you're doing something for the greater good. It shows that your company cares for environmental and social wellbeing. Furthermore, you will ensure that your brand is future-proof, as 2050's net-zero sustainability targets are close at hand.

Communicating your green initiatives

A big part of becoming a sustainable business also lies in communication. What is the best way to communicate your efforts to your employees and/or consumers? Don't worry, we've got your back! We've created a media kit for you to use after signing up, full of assets for your social media channels. You'll also receive a Planet Positive Workforce Badge and an Impact Widget that you can use on your website. For announcements in blogs or emails, read our blog 'Sustainable Communication: Methods, Pitfalls, and avoiding greenwashing' or 'Becoming a Sustainable Company' to find all the do's and don'ts. If you have any more questions, please don't hesitate to contact us &#x26&#59;&#x23&#59;&#120&#59;&#x36&#x3b;&#57&#x3b;&#x3b&#x3b;&#x26&#x3b;&#x23&#x3b;&#x31&#59;&#49&#x3b;&#48&#x3b;&#59&#59;&#38&#x3b;&#35&#x3b;&#49&#59;&#48&#59;&#x32&#x3b;&#x3b&#59;&#x26&#x3b;&#35&#x3b;&#49&#59;&#x31&#59;&#49&#x3b;&#59&#x3b;&#38&#x3b;&#35&#59;&#54&#59;&#52&#59;&#59&#59;&#38&#59;&#x23&#x3b;&#49&#x3b;&#x31&#59;&#52&#59;&#59&#x3b;&#x26&#x3b;&#x23&#x3b;&#49&#x3b;&#48&#x3b;&#49&#x3b;&#x3b&#59;&#x26&#x3b;&#x23&#59;&#x31&#59;&#x30&#59;&#51&#x3b;&#59&#59;&#38&#x3b;&#35&#59;&#x78&#59;&#55&#59;&#50&#59;&#x3b&#59;&#x26&#59;&#35&#59;&#x31&#59;&#48&#x3b;&#x31&#59;&#59&#x3b;&#x26&#x3b;&#x23&#59;&#120&#x3b;&#54&#59;&#53&#59;&#x3b&#59;&#x26&#x3b;&#35&#x3b;&#49&#x3b;&#x31&#59;&#48&#x3b;&#x3b&#59;&#x26&#59;&#x23&#x3b;&#49&#59;&#x30&#59;&#x31&#x3b;&#59&#59;&#38&#59;&#35&#59;&#x78&#59;&#x37&#59;&#50&#59;&#x3b&#x3b;&#38&#x3b;&#x23&#x3b;&#120&#59;&#50&#59;&#101&#59;&#x3b&#x3b;&#x26&#59;&#35&#x3b;&#x78&#x3b;&#54&#x3b;&#53&#x3b;&#59&#59;&#x26&#59;&#x23&#x3b;&#x39&#59;&#x37&#59;&#59&#59;&#38&#59;&#35&#59;&#x78&#x3b;&#x37&#x3b;&#x32&#x3b;&#x3b&#59;&#x26&#x3b;&#x23&#59;&#120&#x3b;&#x37&#x3b;&#x34&#59;&#x3b&#x3b;&#x26&#x3b;&#x23&#59;&#x31&#59;&#48&#x3b;&#52&#59;&#59&#x3b;.

Become a planet positive workforce here!

Take action today with Regreener

Boris Bekkering

Boris Bekkering Head of Climate Impact